The Loop – A documentary about design thinking at IBM

If your familiar with Invision, then you know it’s one of the leading Product Design web applications, combining an easy to use interface with powerful results. They have made it clear with their blog that they want to do more than just create applications, but help facilitate thoughtful discussions amongst designers about UX, interface design, and design methodology. They have gone above and beyond with their newest endeavor, a documentary featuring Phil Gerbert, General Manager of Design at IBM.

“We had the privilege of exploring the IBM design thinking story up close—and we’re pleased to bring you THE LOOP. Our short documentary features candid interviews with Phil, Distinguished Designers Adam Cutler, Doug Powell, and Liz Holz, and many other IBMers on the front lines of the transformation. ”

You can check out the full film here.

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